Watch: Coca-Cola lost US$4 billion because Ronaldo removed the two bottles.
Coca-Cola reportedly lost US$4 billion because Cristiano Ronaldo removed the two bottles of coke from his presence at a press conference after Portugal’s victory over Hungary, Tuesday (15/6) night.
Ronaldo, 36, doesn’t appear to be a fan of soft drinks. Therefore, as soon as he sat in the press conference room, he immediately took two bottles of Coca-Cola on the table as a promotion and moved them down.
After that he put a bottle of water as a signal for people to consume more mineral water.
Do NOT put Coca Cola in front of Cristiano Ronaldo 😠
This is absolutely brilliant 🤣 pic.twitter.com/bw9FYlTOI4
— Goal (@goal) June 15, 2021
Marca reported that because of this action, Coca Cola’s negative impact was immediately felt. Coca-Cola’s stock price fell 1.6 percent, or from US$242 billion to US$238 billion, aka a loss of US$4 billion, or no less than 57 trillion.
Cristiano Ronaldo All Time leading Goal in Euros
In the press conference, Ronaldo was accompanied by manager Fernando Santos.
Coca-Cola is the official sponsor of Euro 2020 for the non-alcoholic beverage category. The sponsorship package was signed in 2019.
Some time ago, Ronaldo had said that his son drank Coca-Cola or Fanta and ate crispy food. However, the child knows that he does not like it.
It is not yet known what steps Coca-Cola will take to restore this negative image.
Ronaldo himself scored a goal through the penalty spot when Portugal won 3-0 over Hungary at the Puskas Arena, Budapest. Ronaldo added his team’s goal in injury time.